Our Legacy
Since 1934, when the first NUTRILITE product was introduced, the company has become a leader in nutrition research, development, and innovation.
Today, under the leadership of Carl's son, Dr. Sam Rehnborg, the next generation of scientists, researchers, and technicians is preserving the rich Nutrilite heritage by continuing to produce high quality, innovative supplements.
Because they are made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.
Throughout his life, Carl Rehnborg believed this was the optimum way to achieve good nutrition the way nature intended.
Manufacturing operations in Buena Park, California, and Guangzhou, China, produce up to 10 billion NUTRILITE tablets, capsules and softgel capsules annually.
A New Opportunity
Carl began selling his new supplement person to person, friend to friend, through word-of-mouth referrals.
When some of these early customers began referring new customers to Carl, he suggested they sell the product themselves, rewarding them with discounts on their purchases.
Just as Carl had created the first multivitamin/multimineral supplement sold in North America, he also pioneered an early multi-level marketing system and a revolutionary new business model still in use today.
The two people who guided the NUTRILITE brand to its present-day business success story were Rich DeVos and Jay Van Andel. Rich and Jay had been distributing NUTRILITE products for 10 years before they founded Amway in 1959, so they were dedicated to the quality of the products and committed to the integrity of the brand.
Carl Rehnborg's innovative work was the start of a multi-billion dollar company.
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